Items where Subject is "N560 Promotion and Advertising"

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Number of items at this level: 17.

Article

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

Gray, David, Davies, Frank and Blanchard, Kevin (2004) Does use of public relations promote a higher growth rate in small firms?: The case of Lincolnshire. Corporate Communications: An International Journal, 9 (4). pp. 294-301. ISSN 1356-3289

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Liu, Yu-lun, Karimi, Sahar and Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands’ – would Chinese consumers buy it. Journal of Marketing Communications, 26 (2). pp. 130-144. ISSN 1352-7266

Mahmoud, Ali, Grigoriou, Nicholas and Hack-polay, Dieu (2019) of Research in Interactive Marketing Email is Evil! Behavioural Responses towards Permission based Direct Email Marketing and Gender Differences. Journal of Research in Interactive Marketing, 213 (2). pp. 227-248. ISSN 2040-7122

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69.

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

Book Section

Holden, John (2001) Brand 20 [Outside of the periphery] and Brand 27 [Stayawake pill]. In: Soon: brands of tomorrow. Laurence King, UK. ISBN 1856692469

Conference or Workshop contribution

Ali, Mahmoud, Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Burgin, Shelley and Hardiman, Nigel (2014) Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

May, Claire and Fearne, Andrew (2017) The rise and fall of carbon labelling: a case study of Tesco’s experience and lessons for corporate social responsibility communication. In: Igls-Forum - System Dynamics and Innovation in Food Networks, 13-17th Feburary 2017, Innsbruck-Igls, Austria.

Book or Monograph

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Other

Lingwood, Gyles (2002) SaBRE. Ministry of Defence, London.

Lingwood, Gyles (2003) Toyota Europe Online brand intranet 'Toyota Brand Central'. Toyota Europe.

Lingwood, Gyles (2003) Unlocking London by tube. Transport for London, London.

This list was generated on Wed Oct 21 15:12:55 2020 BST.