Items where Subject is "N Business and Administrative studies > N560 Promotion and Advertising"

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Number of items at this level: 8.

Article

Hassan, Azizul and Rahman, Mizan (2014) World Heritage Site as a label in branding a place: case of Maritime Greenwich. Journal of Cultural Heritage Management and Sustainable Development, 4 (2). ISSN 2044-1266

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69. ISSN UNSPECIFIED

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

Book Section

Holden, John (2001) Brand 20 [Outside of the periphery] and Brand 27 [Stayawake pill]. In: Soon: brands of tomorrow. Laurence King, UK. ISBN 1856692469

Book or Monograph

Lingwood, Gyles and Horberry, Roger (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Other

Lingwood, Gyles (2002) SaBRE. Ministry of Defence, London.

Lingwood, Gyles (2003) Toyota Europe Online brand intranet 'Toyota Brand Central'. Toyota Europe.

Lingwood, Gyles (2003) Unlocking London by tube. Transport for London, London.

This list was generated on Wed Oct 1 04:31:22 2014 BST.