Items where Subject is "N Business and Administrative studies > N560 Promotion and Advertising"

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Number of items at this level: 60.

Advertising

Holden, John (2001) Brand 20 [Outside of the periphery] and Brand 27 [Stayawake pill]. In: Soon: brands of tomorrow. Laurence King, UK. ISBN 1856692469

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Lingwood, Gyles (2002) SaBRE. Ministry of Defence, London.

Lingwood, Gyles (2003) Toyota Europe Online brand intranet 'Toyota Brand Central'. Toyota Europe.

Lingwood, Gyles (2003) Unlocking London by tube. Transport for London, London.

Attitudes

Ali, Mahmoud and Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Baudrillard

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

Behavioural responses

Ali, Mahmoud and Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Branding

Lingwood, Gyles (2003) Toyota Europe Online brand intranet 'Toyota Brand Central'. Toyota Europe.

Lingwood, Gyles (2003) Unlocking London by tube. Transport for London, London.

Campaign

Lingwood, Gyles (2002) SaBRE. Ministry of Defence, London.

Concept

Holden, John (2001) Brand 20 [Outside of the periphery] and Brand 27 [Stayawake pill]. In: Soon: brands of tomorrow. Laurence King, UK. ISBN 1856692469

Copywriting

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Creative Writing

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Demarketing

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Designers

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Destination branding

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Destination marketing

Burgin, Shelley and Hardiman, Nigel (2014) Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

E-mail advertising

Ali, Mahmoud and Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Gender

Ali, Mahmoud and Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Graphic design

Lingwood, Gyles (2003) Toyota Europe Online brand intranet 'Toyota Brand Central'. Toyota Europe.

Lingwood, Gyles (2003) Unlocking London by tube. Transport for London, London.

Internet users

Ali, Mahmoud and Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

Maritime Greenwich

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Marketing

Lingwood, Gyles (2003) Toyota Europe Online brand intranet 'Toyota Brand Central'. Toyota Europe.

Lingwood, Gyles (2003) Unlocking London by tube. Transport for London, London.

Middle East

Ali, Mahmoud and Grigoriou, Nicholas and Hack-polay, Dieu (2017) E-mail advertising: a Middle Eastern perspective and the moderating role of gender. In: British Academy of Management Conference 2017, 4-7 September 2017, Warwick University, UK.

National Park

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

Natural area management

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

NotOAChecked

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Photographs

Holden, John (2001) Brand 20 [Outside of the periphery] and Brand 27 [Stayawake pill]. In: Soon: brands of tomorrow. Laurence King, UK. ISBN 1856692469

SMEs

Gray, David and Davies, Frank and Blanchard, Kevin (2004) Does use of public relations promote a higher growth rate in small firms?: The case of Lincolnshire. Corporate Communications: An International Journal, 9 (4). pp. 294-301. ISSN 1356-3289

Scotland

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

Sustainability

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

Tourism demand management

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Tourism trends

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

Visitation

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

Visitior Impact Management

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

World Heritage Area

Burgin, Shelley and Hardiman, Nigel (2014) Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Burgin, Shelley and Hardiman, Nigel (2014) Unintended de-marketing manages visitor demand in Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

World Heritage Site

Hassan, Azizul and Rahman, Mizan (2015) World Heritage Site as a label in branding a place. Journal of Cultural Heritage Management and Sustainable Development, 5 (3). pp. 210-233. ISSN 2044-1266

advertising effectiveness

Horberry, Roger and Lingwood, Gyles (2014) Read me: 10 lessons for writing great copy. Laurence King Publishing Ltd, London. ISBN 9781780671819

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69. ISSN UNSPECIFIED

bottom of the pyramid

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69. ISSN UNSPECIFIED

consumer behaviour

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

corporate social responsibiilty

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69. ISSN UNSPECIFIED

ecotourism

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

environmental pel:formance

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

hospitability

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

ideology

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

imagery

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

nature tourism

Hardiman, Nigel and Burgin, Shelley (2013) World Heritage Area listing of the Greater Blue Mountains — Did it make a difference to visitation? Tourism Management Perspectives, 6 . pp. 63-64. ISSN 2211-9736

oaopen

Rahman, Mizan (2014) Advertising to bottom of the pyramid consumers: descriptive analysis of CSR advertising. Review of Enterprise and Management Studies, 1 (2). pp. 63-69. ISSN UNSPECIFIED

symbolic

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

tourism

Voase, Richard (2012) Recognition, reputation and response: some critical thoughts on destinations and brands. Journal of Destination Marketing & Management, 1 (1-2). pp. 78-83. ISSN 2212-571X

tourism competitive advantage

Burgin, Shelley and Hardiman, Nigel (2014) Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In: The 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (MMV), August 20-23, 2014, Tallinn, Estonia.

tourism sector

Burgin, Shelley and Hardiman, Nigel (2010) Ecoaccreditation: win-win for the environment and small business? International Journal of Business Studies, 18 (1). pp. 23-38. ISSN 1320-7156

This list was generated on Fri Dec 15 19:43:55 2017 GMT.