BOP

Rahman, Mizan and Hasan, Md. Rajibul and Floyd, David (2013) Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change, 22 (3/4). ISSN 1086-1718 (In Press)

Brand Orientation

Rahman, Mizan and Hasan, Md. Rajibul and Floyd, David (2013) Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change, 22 (3/4). ISSN 1086-1718 (In Press)

Cooperation

Hingley, Martin and Mikkola, M. and Canavari, M. and Asioli, D. (2011) Local and sustainable food supply: the role of European retail co-operatives. International Journal on Food System Dynamics, 2 (4). pp. 340-356. ISSN 1869-6945

Europe

Hingley, Martin and Mikkola, M. and Canavari, M. and Asioli, D. (2011) Local and sustainable food supply: the role of European retail co-operatives. International Journal on Food System Dynamics, 2 (4). pp. 340-356. ISSN 1869-6945

Information and communication technologies for development (ICT4D)

Rahman, Mizan and Rashid, Ahmed T. (2009) Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh. Journal of Marketing Management, 25 (9-10). pp. 1049-1060. ISSN 0267-257X

Innovation Adoption

Rahman, Mizan and Hasan, Md. Rajibul and Floyd, David (2013) Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change, 22 (3/4). ISSN 1086-1718 (In Press)

Inter-sectoral collaboration

Rahman, Mizan and Rashid, Ahmed T. (2009) Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh. Journal of Marketing Management, 25 (9-10). pp. 1049-1060. ISSN 0267-257X

Local identity

Hingley, Martin and Mikkola, M. and Canavari, M. and Asioli, D. (2011) Local and sustainable food supply: the role of European retail co-operatives. International Journal on Food System Dynamics, 2 (4). pp. 340-356. ISSN 1869-6945

Marketing at the bottom of the pyramid (BOP)

Rahman, Mizan and Rashid, Ahmed T. (2009) Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh. Journal of Marketing Management, 25 (9-10). pp. 1049-1060. ISSN 0267-257X

Sustainability

Hingley, Martin and Mikkola, M. and Canavari, M. and Asioli, D. (2011) Local and sustainable food supply: the role of European retail co-operatives. International Journal on Food System Dynamics, 2 (4). pp. 340-356. ISSN 1869-6945

Village Phone Programme (VPP)

Rahman, Mizan and Rashid, Ahmed T. (2009) Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh. Journal of Marketing Management, 25 (9-10). pp. 1049-1060. ISSN 0267-257X

ref19

Rahman, Mizan and Hasan, Md. Rajibul and Floyd, David (2013) Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change, 22 (3/4). ISSN 1086-1718 (In Press)

Rahman, Mizan and Rashid, Ahmed T. (2009) Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh. Journal of Marketing Management, 25 (9-10). pp. 1049-1060. ISSN 0267-257X

refdoi

Rahman, Mizan and Rashid, Ahmed T. (2009) Making profit to solve development problems: the case of Telenor AS and the Village Phone Programme in Bangladesh. Journal of Marketing Management, 25 (9-10). pp. 1049-1060. ISSN 0267-257X

refnyp

Rahman, Mizan and Hasan, Md. Rajibul and Floyd, David (2013) Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market. Strategic Change, 22 (3/4). ISSN 1086-1718 (In Press)

retailer relationships

Hingley, Martin and Mikkola, M. and Canavari, M. and Asioli, D. (2011) Local and sustainable food supply: the role of European retail co-operatives. International Journal on Food System Dynamics, 2 (4). pp. 340-356. ISSN 1869-6945

social capital

Hingley, Martin and Mikkola, M. and Canavari, M. and Asioli, D. (2011) Local and sustainable food supply: the role of European retail co-operatives. International Journal on Food System Dynamics, 2 (4). pp. 340-356. ISSN 1869-6945