Items where Creator is "Yuen, Wesley"

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Number of items: 8.


Yuen, Tsunwai Wesley (2020) Factors Influencing Foreign Consumers to Adopt Mobile Payment Extensions Offered by Multinational Mobile Messaging Applications. International Journal of Multinational Corporation Strategy . ISSN 2059-1047

Liu, Yu-lun, Yuen, Tsunwai Wesley and Jiang, Han-Ling (2019) An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions. International Journal of Contemporary Hospitality Management . ISSN 0959-6119

Hu, Jiayao, Liu, Yu-lun, Yuen, Wesley, Lim, Ming Kim and Hu, Jialun (2019) Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective. Resources, Conservation and Recycling, 149 . pp. 177-187. ISSN 0921-3449

Liu, Yu-lun, Karimi, Sahar and Yuen, Tsunwai Wesley (2018) Support your country and buy Chinese brands’ – would Chinese consumers buy it. Journal of Marketing Communications, 26 (2). pp. 130-144. ISSN 1352-7266

Conference or Workshop contribution

Yuen, Tsunwai Wesley, Perschke, Elle, He, Hongwei and Davies, Gary (2020) Why Do Shoppers Choose your Pack? The Impact of Product Package Design on Consumers’ Brand Stereotypes and Purchase Intention. In: EMAC 2020, September 16-19, 2020, Corvinus University of Budapest, Hungary.

Yuen, T. W., He, H. and Nieroda, M. (2020) Consumers' Responses to Brand Extensions: An Emotional Perspective. In: 2020 AMA Winter Academic Conference, San Diego, CA.

Yuen, Tsunwai Wesley, He, Hongwei and Nieroda, Marzena (2019) Consumers’ Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory. In: 41st Annual ISMS Marketing Science Conference, 20-22 June 2019, University of Roma Tre, Rome, Italy.

Yuen, Tsunwai Wesley, Nieroda, Marzena, He, Hongwei and Park, Yunseul (2019) Can Being Similar in Product Category a Liability for Cross-gender Brand Extension. In: European Marketing Academy Conference (EMAC) 48th Annual Conference, 28-31 May 2019, University of Hamburg.

This list was generated on Wed Feb 24 09:29:25 2021 GMT.