Items where Creator is "Chen, Bowei"

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Number of items: 8.


Chen, Bowei and Wang, Jun and Cox, Ingemar J. and Kankanhalli, Mohan S. (2015) Multi-keyword multi-click advertisement option contracts for sponsored search. ACM Transactions on Intelligent Systems and Technology, 7 (1). pp. 1-29. ISSN 2157-6904

Chen, Bowei and Wang, Jun (2015) A lattice framework for pricing display advertisement options with the stochastic volatility underlying model. Electronic Commerce Research and Applications, 14 (6). pp. 465-479. ISSN 1567-4223

Conference or Workshop contribution

Chen, Xiang and Chen, Bowei and Kankanhalli, Mohan (2017) Optimizing trade-offs among stakeholders in real-time bidding by incorporating multimedia metrics. In: SIGIR, 7 - 11 August 2017, Tokyo.

Chen, Bowei (2016) Risk-aware dynamic reserve prices of programmatic guarantee in display advertising. In: 2016 IEEE The 16th International Conference on Data Mining Workshops, 12 - 15 December 2016, Barcelona.

Chen, Bowei and Yuan, Shuai and Wang, Jun (2014) A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising. In: The Eighth International Workshop on Data Mining for Online Advertising, 24 - 27 August 2014, New York City.

Yuan, Shuai and Wang, Jun and Chen, Bowei and Mason, Peter and Seljan, Sam (2014) An empirical study of reserve price optimisation in real-time bidding. In: The 20th ACM SIGKDD international conference on Knowledge discovery and data mining, 24 - 27 August 2014, New York City.

Zhang, Weinan and Wang, Jun and Chen, Bowei and Zhao, Xiaoxue (2013) To personalize or not: a risk management perspective. In: The 7th ACM Conference on Recommender Systems, 12 - 16 October 2013, Hong Kong.

Wang, Jun and Chen, Bowei (2012) Selling futures online advertising slots via option contracts. In: The 21st International Conference on World Wide Web, 16 - 20 April 2012, Lyons, France.

This list was generated on Thu Nov 23 15:07:14 2017 GMT.