2021

Bosworth, Gary, Ardley, Barry and Gerlach, Sabine (2021) Innovation in agricultural and county shows: conceptualising the e-eventscape. International Journal of Event and Festival Management, 12 (4). pp. 437-453. ISSN 1758-2954

Ardley, Barry and Bosworth, Gary (2021) “A voice in the Dark”: Innovation in Rural and Agricultural Shows. In: rural entrepreneurship conference, 15th -17th July, Swansea university.

Ardley, Barry and Naikar, Sangarri (2021) Competitive Strategy as Practice: Obtaining Differential Advantage in the SME. Open Journal of Business and Management, 9 (1). pp. 196-212. ISSN 2329-3284

Ardley, Barry and McIntosh, Eleanor (2021) Netnography, Facebook, and the Adult Fans of LEGO: Researching Value Creation Processes in an Online Community. SAGE Research Methods Cases Part 1 . pp. 1-16.

2020

Ardley, Barry and May, Claire (2020) Ethical marketer and sustainability: Facing the challenges of overconsumption and the market. Strategic Change, 29 (6). pp. 617-24. ISSN 1086-1718

Ardley, Barry, Taylor, Nick and Hardwick, Jialin (2020) Developing Entrepreneurial Competences through Entrepreneurial Marketing (EM). [Video]

Ardley, Barry, McIntosh, Eleanor and Mcmanus, John (2020) From transactions to interactions: the value of co-creation processes within online brand consumer communities. Business Process Journal, 26 (4). pp. 825-828. ISSN 1463-7154

Ardley, Barry and Naikar, Sanngarri (2020) UNRAVELLING THE UNARTICULATED: SME MANAGERS AND THE ROLE OF TACIT EXPERTISE IN MARKETING. Journal of Research in Marketing and Entrepreneurship, 22 (1). pp. 65-78. ISSN 1471-5201

Hardwick, Jialin and Ardley, Barry (2020) Virtual Technological Product Innovation and PGT (Post-graduate) Students' Marketing Project Experiences. In: eaching and Learning Conference 2019-20, Lincoln International Business School, University of Lincoln, 10th June 2020, Lincoln, UK.

Ardley, Barry, Taylor, Nick and Hardwick, Jialin (2020) Developing Entrepreneurial Marketing Competencies (Chapter 25). In: Entrepreneurship Marketing. Routledge, London. ISBN 9781138585232

2019

Ardley, Barry and UNSPECIFIED (2019) Business strategy and business environment: the impact of virtual communities on value creation. Journal of Strategic Change, 28 (5). pp. 325-331. ISSN 1086-1718