Items where Creator is "Ardley, Barry"

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Number of items: 38.

Article

Ardley, Barry and Chen, Ning (Chris) (2017) Strategies and servicescapes: delivering user-focused health care in Europe and China. Strategic Change, 26 (3). pp. 273-280. ISSN 1086-1718

Ardley, Barry and Moss, Philip and Taylor, Nick (2016) Strategies, snarks and stories: SME owner manager perceptions of business advisers. Journal of Research in Marketing and Entrepreneurship, 18 (2). ISSN 1471-5201

Ardley, Barry and Hardwick, Jialin and Delarue, Lauriane and Taylor, Nick (2016) Mobile phone purchasing and brand presence on Facebook. International Journal of Online Marketing, 6 (2). pp. 18-33. ISSN 2156-1753

Floyd, David and Ardley, Barry and Summan, Sandhla and Rahman, Mizan and Vortelinos, Dimitrios (2016) Should we be worried about the increasing foreign ownership of UK industries? Theoretical Economic Letters, 6 (2). pp. 178-185. ISSN 2162-2078

Ardley, Barry Charles and Quinn , Lee (2014) Practitioner accounts and knowledge production: an analysis of three marketing discourses. Marketing Theory, 14 (1). pp. 97-118. ISSN 1470-5931

Ardley, B. and Mcmanus, J. and Floyd, D. (2013) Does Europe still represent a healthy deal in times of increased global challenges and reduced levels of growth? A market, service and social perspective of European healthcare. Public Money and Management, 33 (6). pp. 421-428. ISSN 0954-0962

Ardley, Barry and Voase, Richard (2013) Magna Carta: repositioning the secular as ‘sacred’. International Journal of Heritage Studies, 19 (4). pp. 341-352. ISSN 1352-7258

Ardley, Barry and Taylor, Nick and McLintock , Emily and Martin, Frankii and Leonard , Gavin (2012) Marketing a memory of the world: Magna Carta and the experiential servicescape. Marketing intelligence and planning, 30 (6). pp. 653-665. ISSN 0263-4503

Mcmanus, John and Ardley, Barry and Floyd, David (2012) Fostering Chinese firms through entrepreneurship, globalisation and international finance. Strategic Change, 21 (3-4). pp. 179-191. ISSN 1086-1718

Davies , Mark and Ardley, Barry (2012) Denial at the top table: status attributions and implications for marketing. Journal of Strategic Marketing , 20 (2). pp. 113-126. ISSN 0965-254X

Floyd, David and Ardley, Barry and Mcmanus, John (2011) Can China overcome the difficulties of establishing successful global brands? Strategic Change, 20 (7\8). pp. 299-306. ISSN UNSPECIFIED

Ardley, Barry (2011) Marketing theory and critical phenomenology: exploring the human side of management practice. Marketing Intelligence and Planning, 29 (7). p. 628. ISSN 0263-4503

Wu, Yufan and Ardley, Barry and Floyd, David (2011) China and international ownership: exploring consumer perceptions of brand equity and a new country of origin. Teaching Business and Economics, 15 (1). pp. 5-7. ISSN 1367-3289

Ardley, B. C. and Taylor, N. (2010) The student practitioner: developing skills through the marketing research consultancy project. Marketing intelligence and planning, 28 (7). pp. 847-861. ISSN UNSPECIFIED

Ardley, Barry (2008) A case of mistaken identity: theory, practice and the marketing textbook. European Business review , 20 (6). pp. 533-546. ISSN 0955-534x

Ardley, Barry (2008) Articles of faith and mystic matrices: marketing textbooks and the misrepresentation of reality. Qualitative Market Research: an international Journal, 11 (4). pp. 372-385. ISSN 1352-2752

Wu, Yufan and Ardley, Barry (2007) Brand strategy and brand evolution: welcome to the world of the meme. The Marketing Review, 7 (3). pp. 301-310. ISSN 1469-347X

Wu, Yufan and Ardley, Barry (2007) The role of branding: applying evolutionary theory in marketing. Systemica: journal of the Dutch systems group, 15 . pp. 147-156. ISSN 0167-9961

Ardley, Barry (2006) Situated learning and marketing: moving beyond the rational technical thought cage. Marketing intelligence and planning, 24 (3). pp. 202-217. ISSN 0263-4503

Ardley, Barry (2006) Telling stories about strategies: a narratological approach to marketing planning. The Marketing Review, 6 (3). pp. 197-209. ISSN 1469-347x

Ardley, Barry (2005) Marketing managers and their life world: explorations in strategic planning using the phenomenological interview. The Marketing Review, 5 (2). pp. 111-127. ISSN 1472-1384

Book Section

Hardwick, Jialin and Delarue, Lauriane and Ardley, Barry and Taylor, Nick (2014) Mobile phones purchases and consumer decision making process: the role of Facebook online advertising. In: Computer-mediated marketing strategies: social media and online brand communities. IGI Global. ISBN 9781466665958, 9781466665965

Conference or Workshop contribution

Ardley, Barry and Hardwick, Jialin (2017) Canons, competencies and critique: delivering an undergraduate entrepreneurial marketing module. In: Academy of Marketing Annual Conference, 3rd -7th July 2017, University of Hull.

Chen, Ning and Zhao, Qi and Ardley, Barry (2015) The impact of personal connection on customer behaviours (word-of-mouth intention and retention) in service encounters. In: 3rd international conference on contemporary marketing issues, 30th June - 2nd July 2015, Kingston University, UK.

Ardley, Barry and Taylor, Nick (2015) Unarticulated expertise: tacit knowledge production and the marketing manager. In: 3rd International Conference on Contemporary Marketing Issues, 30th june - 2nd July 2015, Kingston University.

Ardley, Barry and Moss, Philip and Taylor, Nick (2014) Strategies for catching a snark: SME entrepreneurs and their perceptions of business advisers. In: 19th International Colloquium on Entrepreneurial and Small Business Marketing, “Sustainability, Entrepreneurial Marketing and Marketing Practice in SMEs”, 4th September 2014, Birmingham Business School.

Ardley, Barry and Clancy, David (2014) Killing more than the radio star: online video and consumer engagement in the relationship economy. In: Annual conference of the Academy of Marketing, 8th July -10th July 2014, Bournemouth University.

Ardley, Barry and Taylor, Nick (2012) Marketing in SMEs: assessing the contribution of a business school to the development of competent managers. In: Academy of Marketing Annual Conference , 2nd July - 5th July, Southampton University.

Ardley, Barry and Taylor, Nick and Mclintock, Emily and Martin, Frankii and Leonard, Gavin (2011) Marketing a memory of the world: Magna Carta and the student as producer perspective. In: Academy of Marketing conference, 5-7 July 2011, Liverpool.

Ardley, Barry (2009) Unfit for practical purpose: critically examining the claims to validity of marketing management discourse. In: European Academy of Management Annual Conference, 15-17 September 2009, Brighton Business School.

Ardley, Barry (2008) Optometrists with defective vision: marketing orientation in the independent optical sector. In: Academy of Marketing Annual Conference, July 2008, Robert Gordon University.

Ardley, Barry (2008) Small business and marketing management: seeking relevance through the metaphor. In: Academy of Marketing Annual Conference, July 2008, Robert Gordon University.

Ardley, Barry (2007) Bewildering boxes and mystic matrices: marketing textbooks and the misrepresentation of reality. In: Annual Academy of Marketing Conference, July 2007, Kingston University.

Wu, Yufan and Ardley, Barry (2006) China and international ownership: exploring consumer perceptions of brand equity and a new country of origin. In: Academy of Marketing Annual Conference, July 2006, Middlesex University .

Ardley, Barry (2005) Travels with the Flying Dutchman: marketing managers, marketing planning and the metaphors of practice. In: Academy of Marketing Annual conference, July 2005, Dublin Institute of Technology.

Ardley, Barry (2001) Metatheory metaphors and phenomenology: towards an interpretivist account of marketing planning practice. In: Academy of Marketing annual conference, July 2001, Cardiff university.

Ardley, Barry (2000) Strategic marketing planning and phenomenology: challenging the dominant paradigm. In: Academy of marketing doctoral colloquium, July 2000, University of Derby .

Book or Monograph

Ardley, Barry (2009) A phenomenological perspective on the work of the marketing manager: an analysis of the process of strategic planning in organisations. Lambert Academic Publishing, Köln. ISBN 9783838323329

This list was generated on Wed Sep 20 08:13:01 2017 BST.