Abstract

The success of ventures that have pursued non traditional marketing approaches may be attributed to a range of forward thinking practices which it is argued here, should be the starting and finishing points for Chinese companies. Chinese multinationals need to develop entrepreneurial ability more compatible with their growth in the international markets. Chinas educational framework is still largely based on rote learning, which is a method typically seen as ill suited to modern needs. Many Chinese high tech sectors are still dominated by overseas know-how and the ongoing strength of wholly foreign- owned enterprises.