Supply network brand leadership: a multi-case study in England with food retailers and private label suppliers

Freitas de Paula, V., Hingley, Martin, Lago da Silva, A. and Piato, E. (2008) Supply network brand leadership: a multi-case study in England with food retailers and private label suppliers. In: 8th International Conference on Management in AgriFood Chains and Networks, 28th -30th May, 2008, Ede, The Netherlands.

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Item Type:Conference or Workshop contribution (Paper)
Item Status:Live Archive

Abstract

Supply network brand leadership: A multi-case study in England with food retailers and private label suppliers

Additional Information:Supply network brand leadership: A multi-case study in England with food retailers and private label suppliers
Keywords:Branding, food, retailing
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N240 Retail Management
D Veterinary Sciences, Agriculture and related subjects > D640 Food and Beverages for the Consumer
Divisions:Lincoln International Business School
ID Code:4273
Deposited On:22 Mar 2011 11:07

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