Freitas de Paula, V., Hingley, Martin, Lago da Silva, A. and Piato, E. (2008) Product development and operations management in UK supermarket private labels. In: 15th international annual Euroma conference, 12-15 June 2008, University of Groningen, The Netherlands.
Full content URL: http://www.euroma2008.org/index.aspx
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| Item Type: | Conference or Workshop contribution (Paper) |
|---|---|
| Item Status: | Live Archive |
Abstract
Product development and Operations management in UK supermarket private labels
| Additional Information: | Product development and Operations management in UK supermarket private labels |
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| Keywords: | private label, UK, Retailing |
| Subjects: | N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N240 Retail Management |
| Divisions: | Lincoln International Business School |
| ID Code: | 4270 |
| Deposited On: | 22 Mar 2011 11:13 |
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