Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh.

Babu, Mujahid Mohiuddin, Dey, Bidit L., Rahman, Mizan , Roy, Sanjit K., Alwi, Sharifah Faridah Syed and Kamal, Muhammad Mustafa (2020) Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh. Industrial Marketing Management, 89 (2020). pp. 13-27. ISSN 0019-8501

Full content URL: https://doi.org/10.1016/j.indmarman.2020.06.003

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Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial service sectors in Bangladesh
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Abstract

The formulation of strategic alliance by commercial, social and government organizations has potential to imultaneously achieve market related success and develop solution to social problems. Social innovation that leads to positive changes in society by providing solutions to social and environmental challenges may also require strategic collaboration by multiple organizations. Despite recent scholarly interest in social innovation, there is scant empirical evidence on the underlying drivers of network-based sustainable strategic relationships that co-create value. Moreover, further academic research on multi-stakeholder engagement to develop collaborative and strategic alliance-led social innovation can advance relevant scholarships. This study addresses these issues by analysing value co-creation through sustainable strategic alliance amongst commercial and notfor- profit organizations in Bangladesh. The research adopts qualitative method in the form of in-depth interviews from thirty-four senior management of commercial and not-for-profit organizations and industry experts in Bangladesh. Findings highlight the underlying drivers of strategic alliance that lead to value co-creation for concerned parties. The findings also suggest that strategic alliance constitutes service-ecosystem that facilitates emergence, engagement and evolution of social innovation that eventually drives value co-creation through sustained and successful social innovation. As such, the paper contributes to relevant literature and offers useful insights for practitioners and policy makers.

Keywords:Value co-creation, Social innovation, Strategic alliance, Bangladesh
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N120 International Business studies
N Business and Administrative studies > N200 Management studies
Divisions:Lincoln International Business School
ID Code:41346
Deposited On:14 Jul 2020 14:57

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