The big data-business strategy interconnection: a grand challenge for knowledge management. A review and future perspectives

Ciampi, Francesco, Marzi, Giacomo, Demi, Stefano and Faraoni, Monica (2020) The big data-business strategy interconnection: a grand challenge for knowledge management. A review and future perspectives. Journal of Knowledge Management, 24 (5). pp. 1157-1176. ISSN 1367-3270

Full content URL: https://doi.org/10.1108/JKM-02-2020-0156

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The big data-business strategy interconnection
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Abstract

Purpose – Designing knowledge management systems capable of transforming big data into information
characterised by strategic value is a major challenge faced nowadays by firms in almost all industries.
However, in the managerial field, big data is now mainly used to support operational activities, while its
strategic potential is still largely unexploited. Based on these considerations, this study proposes an
overview of the literature regarding the relationship between big data and business strategy.
Design/methodology/approach – A bibliographic coupling method is applied over a dataset of 128 peerreviewed
articles, published from 2013 (first year when articles regarding the big data-business strategy
relationship were published) to 2019. Thereafter, a systematic literature review is presented on 116
papers, which were found to be interconnected based on the VOSviewer algorithm.
Findings – This study discovers the existence of four thematic clusters. Three of the clusters relate to the
following topics: big data and supply chain strategy; big data, personalisation and co-creation strategies;
big data, strategic planning and strategic value creation. The fourth cluster concerns the relationship
between big data and knowledge management and represents a ‘bridge’ between the other three clusters.
Research implications – Based on the bibliometric analysis and the systematic literature review, this
study identifies relevant understudied topics and research gaps, which are suggested as future research
directions.
Originality/value – This is the first study to systematise and discuss the literature concerning the
relationship between big data and firm strategy.

Keywords:Big Data, Big Data Analytics, Strategy, Bibliometric, Literature Review
Subjects:N Business and Administrative studies > N290 Management studies not elsewhere classified
Divisions:Lincoln International Business School
ID Code:40954
Deposited On:07 Jul 2020 11:52

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