The Portrayal of Business Leaders in Movies and the Effect on Perceptions

Igwe, P. A., Maddox, L., Nwajiuba, C. A. and Ochinanwata, C. (2020) The Portrayal of Business Leaders in Movies and the Effect on Perceptions. Quarterly Review of Film and Video . ISSN 1543-5326

Full content URL: https://doi.org/10.1080/10509208.2020.1764900

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Abstract

Media Psychologist focuses on the effect of media on human behaviour and its impact. Indeed, the media influences so many people’s behaviour and can manipulate, persuade and pressurise society, along with even controlling the world at times in both positive and negative ways; mentally, physically and emotionally. This article explores the portrayal of business leaders in movies, gender inequality and perceptions. Indeed, many studies focuses on gender discrimination, femininity, masculinity and stereotyping, however, there are few studies regarding the portrayal of businesses and/or its leaders in the media or movies.

Keywords:Business Leaders, Gender inequality and perceptions, Movies and Films
Subjects:W Creative Arts and Design > W212 Multimedia Design
L Social studies > L213 Socialism
L Social studies > L320 Gender studies
Divisions:Lincoln International Business School
ID Code:40887
Deposited On:29 May 2020 15:05

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