Developing Entrepreneurial Marketing Competencies (Chapter 25)

Ardley, Barry, Taylor, Nick and Hardwick, Jialin (2020) Developing Entrepreneurial Marketing Competencies (Chapter 25). In: Entrepreneurship Marketing. Routledge, London. ISBN 9781138585232

Full content URL: https://doi.org/10.4324/9780429505461

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Developing Entrepreneurial Marketing Competencies (Chapter 25)
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Abstract

After the reading this chapter you will be able to:

Understand the importance of educating tomorrow’s entrepreneurial marketers today;

Recognise that students need to undergo a clearly defined learning journey in order to become future successful entrepreneurial marketers;

Appreciate the components of a learning journey incorporating the necessary features leading to effective entrepreneurial marketing action in individual students;

Assess and analyse the nature of the various knowledge elements and competencies that can lead to the development of an entrepreneurial identity in students.

Keywords:marketing, entrepreneurial, competencies, Learning
Subjects:N Business and Administrative studies > N500 Marketing
Divisions:Lincoln International Business School
ID Code:40630
Deposited On:07 May 2020 09:41

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