Abstract

The main purpose of this study is to highlight the entrepreneurial exploits of an ethnic group within the African context. The research context is the Igbos in Eastern Nigeria who have been celebrated as the pinnacle of African entrepreneurship. The study also draws on the narratives of 25 experienced business owners, and the emerging data thematically analysed to identify key variables associated with transgenerational business legacies and succession. Additional insight on salient cultural and community nuances like the role of Di-okpara (first son), Umunna (sons of the land), Ikwu (members of a Kindred) and Umuada (daughters of the land) were unravelled through interview transcripts and validated by respondents. These insights inform a contribution to the discourse of ethnic or indigenous entrepreneurship, which has both theoretical and policy implications.