The oratory of Michael Heseltine

Bennister, Mark (2015) The oratory of Michael Heseltine. In: Conservative Orators from Baldwin to Cameron. Manchester University Press, pp. 121-136. ISBN UNSPECIFIED

Full content URL: http://create.canterbury.ac.uk/13918/

Full text not available from this repository.

Item Type:Book Section
Item Status:Live Archive

Abstract

Michael Heseltine may never have been Conservative Party leader or Prime Minister, but he was a flamboyant and exuberant performer and always in demand as a speaker. Oratory was an essential part of his political persona and kept him firmly in the public eye. Always the showman, he famously grabbed the Commons Mace in 1976, and bestrode television studios. Yet it was as the party conference darling that he really excelled. Bravura performances mainly chastising the Labour opposition ‘Left, left…left, left left’ (1976) and ‘It was Balls not Brown’ (1994) were the most memorable. Heseltine worked hard at his oratory. He drew strongly on ethos invoking his colourful entrepreneurial background and personal charisma. His use of pathos to emotionally connect with the audience was evident, though the content often chimed only with a particular section of the party. The logos he deployed set clear dividing lines with Labour, always passionate and combative, but often setting out ‘home truths’ to his own party. This chapter explores how Heseltine deployed these persuasive tools in each political arena and how he engaged with different audiences.

Keywords:Michael Heseltine, Westland Affair, Falklands War, Margaret Thatcher, European integration, Rhetoric
Subjects:L Social studies > L200 Politics
Divisions:College of Social Science > School of Social & Political Sciences
ID Code:33473
Deposited On:07 Nov 2018 15:28

Repository Staff Only: item control page