Ardley, Barry and Chen, Ning (Chris)
(2017)
Strategies and servicescapes: delivering user-focused health care in Europe and China.
Strategic Change, 26
(3).
pp. 273-280.
ISSN 1086-1718
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Item Type: | Article |
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Item Status: | Live Archive |
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Abstract
The health servicescape model provides an effective tool for both developed and developing markets in terms of both situation analysis and the strategic implementation of effective, user-focused change. European and Chinese health-care providers are challenged in increasingly consumer-centered economies. A health servicescape perspective can be utilized to provide a framework for initiating appropriate responses to the range of consumer and environmental forces. It is suggested that some good practices are emerging, but a range of specific servicescape strategies need to be adopted, particularly in the case of China.
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