Abstract

In line with increased attention on the application of cognitive approaches to industrial,
work and organizational psychology, the last 40 years have witnessed a growing
interest in application of the cognitive style construct to the field of business and
management. The purpose of this paper is threefold. First, we wish to advance understanding
of cognitive styles research by elucidating trends and perspectives related to
business and management. Second, we identify gaps in the literature and promising
areas of research that can be further developed. This is accomplished by means of a
review of papers published between 1969 and 2009. Eight themes emerged from our
analysis: (a) vocational and occupational issues; (b) national culture; (c) teamwork
and interpersonal relationships; (d) learning; (e) decision making; (f) creativity,
innovation and entrepreneurship; (g) sales and marketing; and (h) management
information systems, information management and use. Third, we identify valid and
reliable methods of assessment of cognitive style for use in business and management
settings. Finally we draw a number of conclusions regarding the current state of
cognitive styles research and promising directions for future research.