Abstract

This case study presents aspirations and experiences of a well-established European female entrepreneur in rural Lincolnshire. Little is accounted about immigrant females who have established a highly skilled entrepreneurial venture in rural UK and their experience of being accepted by local people. This paper adds to our knowledge by exploring how an immigrant identity can be constructed as a “business woman “using social networks and social value creation concepts. Conceptualization of new identity construction through style of networking and social value creation, which are integral parts of any business activities, demonstrates how a business can be utilized by an entrepreneur to pursue different ends. This study also reflects upon the implication of embeddedness to enable MFEs (migrant female entrepreneurs) to more effectively maintain the needs of immigrants and the condition that must be met to make this aim achievable.