The effect of CSR evaluations on affective attachment to CSR in different identity orientation firms

Fryzel, Barbara and Seppala, Nina (2016) The effect of CSR evaluations on affective attachment to CSR in different identity orientation firms. Business Ethics: A European Review, 25 (3). pp. 310-326. ISSN 1467-8608

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Abstract

The goal of the present research is to examine the way in which organisational identity orientation and corporate social responsibility (CSR) interact to produce affective attachment and related beneficial behaviours among organisational members. Using a questionnaire, administered in Poland, we show that when CSR activity is viewed as authentic by employees, it leads to affective attachment to the organisation's CSR stance, while an instrumental evaluation is correlated with a negative attachment to the CSR stance. The results suggest that CSR motives are particularly important for organisations with relational and collectivistic identity orientations because of the focus of these organisations on mutual or collective good that can be demonstrated through CSR. The results contribute to social identity literature by establishing a clear relationship between the concepts of identity orientation and CSR and showing that only authentic CSR produces affective attachment and behaviours that benefit the organisation.

Keywords:Corporate Social Responsibility; affective attachment; identity orientation; identity; CSR motives, NotOAChecked
Subjects:N Business and Administrative studies > N200 Management studies
Divisions:Lincoln International Business School
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ID Code:20087
Deposited On:28 Jan 2016 17:43

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