Constructing the digitalized sporting body: black and white masculinity in NBA/NHL internet memes

Dickerson, Nikolas (2016) Constructing the digitalized sporting body: black and white masculinity in NBA/NHL internet memes. Communication and Sport Journal, 4 (3). pp. 303-330. ISSN 2167-4795

Full content URL: http://com.sagepub.com/content/4/3/303.full.pdf+ht...

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Abstract

In this article, I examine the ways sport fans construct and circulate discourses of race and masculinity in cyberspace. I do this through an examination of a set of Internet memes that juxtapose the bodies of National Hockey League players with National Basketball Association players in one single image. I argue these memes celebrate White masculinity, while at the same time constructing African American athletes as individualistic, selfish, and unwilling to sacrifice their bodies for the greater good of the team. More so, I argue that these memes construct a form of racial ideology that is representative of White backlash politics.

Additional Information:Issue month is September 2016
Keywords:race Internet memes, masculinity, communication, hockey, JCNotOpen
Subjects:P Mass Communications and Documentation > P304 Electronic Media studies
Divisions:College of Social Science > School of Sport and Exercise Science
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ID Code:18452
Deposited On:21 Aug 2015 09:25

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