Oral Session 1: Evaluating student attitudes and opinions to conducting a real life health promotion campaign.

Gifford, A, White, S and Brennan, M (2012) Oral Session 1: Evaluating student attitudes and opinions to conducting a real life health promotion campaign. International Journal of Pharmacy Practice, 20 . pp. 5-15. ISSN 2042-7174

Full content URL: http://dx.doi.org/10.1111/j.2042-7174.2012.00195.x

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Abstract

The accessibility of pharmacists gives them an important role
in health promotion (HP). In England, the role of the health
professions in helping maintaining healthy lives has been
highlighted by the recent White Paper: “Healthy lives, Healthy
People”.[1]
In preparing students for practice, it is important to ensure
that the setting for their activities is authentic to facilitate the
transfer of knowledge to practice.[2] Students in the fourth
year of the MPharm programme at Keele undertake a module
entitled “Public Health and Health Promotion”. The major
assessment in this module is a group task in which they
must plan, design and implement a health promotion campaign
for a specific local population. The campaign must
involve active engagement with the target audience, be underpinned
by evidence of health needs and be innovative and
engaging.
This learning activity is new and innovative at Keele, and
therefore it was decided that a detailed exploration of students’
opinions and attitudes would allow the practice based
assessment to be fully evaluated.
A session was timetabled to provide students with detailed
feedback on their group performance in the HP task. The
students were then asked for feedback on their opinions and
attitudes on undertaking the HP campaign.
The students were asked a series of multiple choice questions
using Likert scales and simple yes/no answers to explore
their opinions and attitudes. The questions investigated the
students’ engagement with the activity, the learning they had
undertaken, the perceived relevance of the activity to their
future practice, and practical issues relating to the organisation
of the activity and assessment. TurningPoint®
hand sets were used to gather the students’ responses, providing
them with anonymity. In addition, they were also given
forms on which to provide more detailed comments if they
wished.
Students were also asked if they were willing for their data
to be used for other academic uses, including publications and
100% agreed. As a module evaluation activity, ethics approval
was not required.
The fourth year cohort comprised a total of 57 students,
and 53 of these participated in the feedback session.
When asked if they had found the HP campaign enjoyable,
53 (81%) students either strongly agreed or agreed and only
5 students (9%) disagreed. Nearly two thirds (72%, n = 38)
felt that the activity helped prepare them for practice. Whilst
51 of the students (96%) enjoyed the team working aspect,
the students were divided over the potential use of a peer
assessment component for future cohorts undertaking the HP
activity; 22 (42%) viewed this positively and 31 (58%)
negatively.
67% students (n = 33) would have preferred a smaller
group size of 4 or less rather than the groups of 6 in which
they worked.
The majority of students (72%, 38) felt they had the underpinning
knowledge and skills for the HP campaign, and 34
(64%) agreed that it was an appropriate M level activity.
Whilst some students valued the freedom of determining the
focus of their campaign, others were keen to have greater
guidance on potential target areas.
The students’ opinions and attitudes suggest that the
HP campaign activity provided an appropriate level of challenge
for M level pharmacy students. In addition, the use of
an assessment undertaken in real life situations provides the
students with an opportunity to relate their theory to
practice.

Keywords:Health promotion, Pharmacy, Education
Subjects:B Subjects allied to Medicine > B230 Pharmacy
Divisions:College of Science > School of Pharmacy
ID Code:16813
Deposited On:25 Jul 2018 10:23

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