Dimensions of CSR Identity

Seppala, Nina and Fryzel, Barbara (2014) Dimensions of CSR Identity. In: The true value of CSR: corporate identity and stakeholder perceptions. Palgrave Macmillan. ISBN 9781137433183

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Item Type:Book Section
Item Status:Live Archive

Abstract

Literature on social and organisational identity is reviewed to propose that a separate form of organizational identity exists, based on shared beliefs among organisational members. The analysis highlights the importance of organisational values and the need to study values as an integral part of the CSR concept. Moreover, the analysis suggests that the instrumentality of CSR as a marketing tool is now commonly acknowledged by organisational members affecting the ability of CSR identity to influence attitudes and behavior, even when an affective commitment exists.

Keywords:Corporate social responsibility, Identity, Stakeholder relations
Subjects:N Business and Administrative studies > N100 Business studies
Divisions:Lincoln International Business School
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ID Code:16593
Deposited On:01 Feb 2015 20:47

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