Abstract

The main objective of this study is to investigate the hypothesis that individuals have greater relative preferences for the environmental benefits associated with agri-environment schemes when they are delivered within those landscapes closest to where they live. A choice experiment approach based on a national survey was used to provide data and a mixed logit approach was then used to model relative preferences for the environmental benefits of ES across five generic landscape types. Results showed that most respondents have a preference for benefits to be delivered in those areas closest and most accessible to where they live.