Retrospectives

Crick-Smith, Ian and Crick-Smith, Michael (2012) Retrospectives. Crick Smith.

Full content URL: http://www.littlegreene.com/paint/collection/retro...

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Item Type:Other
Item Status:Live Archive

Abstract

Crick Smith researched and produced a palette of colours that defined the domestic paints
used in England during the 1960s, 70s & 80s for English Heritage and The Little Greene Paint
Company. The authentic colours with identified provenance defined fashionable tastes of the
late C20th and were marketable at the current time and ongoing. If suitable, the original
‘period’ name was retained.
The project incorporated reviewing records of previous research on properties of the period
within the National Archive for Historic Decoration. The British Newspaper Archives allowed
access to period journals and magazines, e.g. ‘Ideal Home’ and ‘Homes & Gardens’. Paint
manufacturers were contacted for information of paint ranges of that time. The preferred
palettes of architects and designers of the period was investigated. Origins of colours,
particularly those ‘new’ to England was researched including social influences, aspiration of
society and effects of immigrant communities on interior styles and colours used.
Ranges of colour based upon uses, popularity and context were produced. Palettes were
presented to focus groups of suitable demographics, to assess responses, reminiscences,
associations generated when colours were viewed individually and in groups of each era.
Focus groups included those with memories of these colours and groups for whom there
were no previous period associations.
The research method, information sources, results of analysis and focus group responses
was recorded. A calibrated spectrophotometer produced a numerical reference for each
colour.
The clients produced a successful marketable range of paints, which was launched at
Decorex International 2011.
As Crick Smith reports are written for a range of clients, information is deliberately presented
in a style that is easily accessible, technical terms are fully explained enabling understanding
by non-specialist readers, as it is understood that not all members of the client team may be
experienced in understanding this type of investigation.

Additional Information:Launched at Decorex International 2011, which takes place 25-28 September in London
Keywords:historical buidings, Paint
Subjects:K Architecture, Building and Planning > K250 Conservation of Buildings
W Creative Arts and Design > W740 Surface Decoration
Divisions:College of Arts > School of History & Heritage > School of History & Heritage (Heritage)
Related URLs:
ID Code:9643
Deposited On:29 May 2013 09:01

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