Flagship attractions and sustainable rural tourism development: the case of the Alnwick Garden, England

Sharpley, Richard (2007) Flagship attractions and sustainable rural tourism development: the case of the Alnwick Garden, England. Journal of sustainable tourism, 15 (2). pp. 125-143. ISSN 0966-9582

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Official URL: http://dx.doi.org/10.2167/jost604.0

Abstract

This paper proposes an alternative approach to rural tourism that returns to a more
traditional model of development: large, flagship attractions that act as a ‘growth pole’
for the local economy and community. It questions some of the accepted beliefs about
sustainable rural tourism development current in recent years. It is based on a case
study of Alnwick Garden in Northumberland, England. It suggests that, under certain
circumstances, flagship or mega-attractions can not only increase substantially the
number of visitors to rural areas but also, through appropriate policies and processes,
can underpin the longer-term, sustainable development of those areas.

Item Type:Article
Additional Information:This paper proposes an alternative approach to rural tourism that returns to a more traditional model of development: large, flagship attractions that act as a ‘growth pole’ for the local economy and community. It questions some of the accepted beliefs about sustainable rural tourism development current in recent years. It is based on a case study of Alnwick Garden in Northumberland, England. It suggests that, under certain circumstances, flagship or mega-attractions can not only increase substantially the number of visitors to rural areas but also, through appropriate policies and processes, can underpin the longer-term, sustainable development of those areas.
Keywords:Alnwick Garden, Rural tourism, Sustainable development, Flagship attractions
Subjects:N Business and Administrative studies > N800 Tourism, Transport and Travel
N Business and Administrative studies > N830 UK Tourism
Divisions:College of Social Science > Lincoln Business School
ID Code:876
Deposited By: Jill Partridge
Deposited On:23 Jul 2007
Last Modified:18 Jul 2011 16:14

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