Who is on your sofa?: TV audience communities and second screening social networks

Doughty, Mark and Rowland, Duncan and Lawson, Shaun (2012) Who is on your sofa?: TV audience communities and second screening social networks. In: 10th European conference on Interactive TV and video (EuroITV 2012) , July 4 - 6, 2012, Berlin, Germany.

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Official URL: http://dl.acm.org/citation.cfm?id=2325616.2325635&...

Abstract

Television viewing coupled with audience interaction through a second screen has gained popularity as second screen capable devices have become more pervasive and affordable. In this paper, we investigate the nature of TV show audiences which engage in second screen interactions. Two different TV show audiences are explored though their message activity while using the Twitter social blogging service. Connections are made between users when retweeting messages or mentioning other users in a message. The networks of viewers which are formed when viewers connect through these means reveal different characteristics within the audience networks and imply that different motivations for second screening while watching TV shows are in play.

Item Type:Conference or Workshop Item (Paper)
Keywords:social computing, second screen, TV viewing, social viewing, co-viewing
Subjects:G Mathematical and Computer Sciences > G440 Human-computer Interaction
Divisions:College of Science > School of Computer Science
ID Code:6678
Deposited By: Mark Doughty
Deposited On:23 Oct 2012 20:41
Last Modified:02 Sep 2014 09:08

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