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Narratives of organizational crises in the mass media: the VIOXX case

Koronis, Epaminondas (2008) Narratives of organizational crises in the mass media: the VIOXX case. Journal of Strategy and Business Studies, 12 (3). pp. 201-220. ISSN UNSPECIFIED

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Item Type:Article
Item Status:Live Archive

Abstract

The article discusses the different forms of organizing media texts that project organizational crises. Intertextuality patterns and socio-mnemonic operations are presented as dominant and evidence are drawn on the case of VIOXX, a drug withdrawn by Merck in 2004. Implications for crisis communications and normative frameworks are discussed.

Additional Information:The article discusses the different forms of organizing media texts that project organizational crises. Intertextuality patterns and socio-mnemonic operations are presented as dominant and evidence are drawn on the case of VIOXX, a drug withdrawn by Merck in 2004. Implications for crisis communications and normative frameworks are discussed.
Keywords:crisis management, mass media, bmjissn
Subjects:N Business and Administrative studies > N100 Business studies
Divisions:Lincoln International Business School
ID Code:6611
Deposited On:21 Oct 2012 20:37

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