Koronis, Epaminondas (2008) Narratives of organizational crises in the mass media: the VIOXX case. Journal of Strategy and Business Studies, 12 (3). pp. 201-220. ISSN UNSPECIFIED

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Abstract

The article discusses the different forms of organizing media texts that project organizational crises. Intertextuality patterns and socio-mnemonic operations are presented as dominant and evidence are drawn on the case of VIOXX, a drug withdrawn by Merck in 2004. Implications for crisis communications and normative frameworks are discussed.

Item Type:	Article
Additional Information:	The article discusses the different forms of organizing media texts that project organizational crises. Intertextuality patterns and socio-mnemonic operations are presented as dominant and evidence are drawn on the case of VIOXX, a drug withdrawn by Merck in 2004. Implications for crisis communications and normative frameworks are discussed.
Keywords:	crisis management, mass media, bmjissn
Subjects:	N Business and Administrative studies > N100 Business studies
Divisions:	College of Social Sciences > Faculty of Business & Law > Lincoln Business School
Depositing User:	Epaminondas Koronis
Date Deposited:	21 Oct 2012 20:37
Last Modified:	18 Feb 2013 10:00
URI:	http://eprints.lincoln.ac.uk/id/eprint/6611

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