Koronis, Epaminondas and Andrikopoulos, Andreas (2007) Reputation performance: a portfolio selection approach. International Journal of Business Performance Management, 9 (4). pp. 406-418. ISSN 1368-4092
Full text not available from this repository.Abstract
This paper introduces a normative view on corporate reputation strategic management. Reputation performance is conceptualised as the outcome of complex processes and social interactions and the lack of a holistic reputation performance management framework is identified. In an attempt to fill this gap, a portfolio-based approach is put forward. Drawing on the foundations of modern portfolio theory we create a portfolio-based reputation management algorithmic model where reputation components and priorities are weighted by decision makers and shape organisational change in an attempt to formulate a corporate reputation strategy. The rationale of this paper is based on the foundational consideration of organisations as choosing he optimal strategy by seeking to maximise their reputation performance while maintaining organisational stability and minimising organisational risk.
| Item Type: | Article |
|---|---|
| Additional Information: | This paper introduces a normative view on corporate reputation strategic management. Reputation performance is conceptualised as the outcome of complex processes and social interactions and the lack of a holistic reputation performance management framework is identified. In an attempt to fill this gap, a portfolio-based approach is put forward. Drawing on the foundations of modern portfolio theory we create a portfolio-based reputation management algorithmic model where reputation components and priorities are weighted by decision makers and shape organisational change in an attempt to formulate a corporate reputation strategy. The rationale of this paper is based on the foundational consideration of organisations as choosing he optimal strategy by seeking to maximise their reputation performance while maintaining organisational stability and minimising organisational risk. |
| Keywords: | corporate reputation, portfolio theory |
| Subjects: | N Business and Administrative studies > N100 Business studies |
| Divisions: | College of Social Sciences > Faculty of Business & Law > Lincoln Business School |
| Depositing User: | Epaminondas Koronis |
| Date Deposited: | 16 Oct 2012 19:32 |
| Last Modified: | 18 Nov 2012 09:14 |
| URI: | http://eprints.lincoln.ac.uk/id/eprint/6594 |
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