Reputation performance: a portfolio selection approach

Koronis, Epaminondas and Andrikopoulos, Andreas (2007) Reputation performance: a portfolio selection approach. International Journal of Business Performance Management, 9 (4). pp. 406-418. ISSN 1368-4092

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Official URL: http://dx.doi.org/10.1504/IJBPM.2007.013362

Abstract

This paper introduces a normative view on corporate reputation strategic management. Reputation performance is conceptualised as the outcome of complex processes and social interactions and the lack of a holistic reputation performance management framework is identified. In an attempt to fill this gap, a portfolio-based approach is put forward. Drawing on the foundations of modern portfolio theory we create a portfolio-based reputation management algorithmic model where reputation components and priorities are weighted by decision makers and shape organisational change in an attempt to formulate a corporate reputation strategy. The rationale of this paper is based on the foundational consideration of organisations as choosing he optimal strategy by seeking to maximise their reputation performance while maintaining organisational stability and minimising organisational risk.

Item Type:Article
Additional Information:This paper introduces a normative view on corporate reputation strategic management. Reputation performance is conceptualised as the outcome of complex processes and social interactions and the lack of a holistic reputation performance management framework is identified. In an attempt to fill this gap, a portfolio-based approach is put forward. Drawing on the foundations of modern portfolio theory we create a portfolio-based reputation management algorithmic model where reputation components and priorities are weighted by decision makers and shape organisational change in an attempt to formulate a corporate reputation strategy. The rationale of this paper is based on the foundational consideration of organisations as choosing he optimal strategy by seeking to maximise their reputation performance while maintaining organisational stability and minimising organisational risk.
Keywords:corporate reputation, portfolio theory
Subjects:N Business and Administrative studies > N100 Business studies
Divisions:College of Social Science > Lincoln Business School
ID Code:6594
Deposited By: Epaminondas Koronis
Deposited On:16 Oct 2012 19:32
Last Modified:18 Nov 2012 09:14

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