The New Age: towards a market model

Redden, Guy (2005) The New Age: towards a market model. Journal of Contemporary Religion, 20 (2). pp. 231-246. ISSN 1469-9419

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Official URL: http://dx.doi.org/10.1080/13537900500067851

Abstract

The problem of how the New Age may be defined is widely acknowledged among commentators. It is hard to delineate and does not fit easily into existing analytical
categories. This paper will review how scholars have conceptualised the movement. It will discuss the problems inherent in attempting to specify its constituents, fix its limits, and characterise its organisational forms. The later sections advances the argument that some of its most distinctive characteristics may be accounted for by acknowledging the market dynamics at play in New Age milieux. It is proposed that the diffuse overall shape of the movement is the result of determinate commercial institutional arrangements.

Item Type:Article
Additional Information:The problem of how the New Age may be defined is widely acknowledged among commentators. It is hard to delineate and does not fit easily into existing analytical categories. This paper will review how scholars have conceptualised the movement. It will discuss the problems inherent in attempting to specify its constituents, fix its limits, and characterise its organisational forms. The later sections advances the argument that some of its most distinctive characteristics may be accounted for by acknowledging the market dynamics at play in New Age milieux. It is proposed that the diffuse overall shape of the movement is the result of determinate commercial institutional arrangements.
Keywords:New age, Religion, Movements
Subjects:V Historical and Philosophical studies > V560 Mental Philosophy
L Social studies > L350 Religion in Society
Divisions:College of Arts > Lincoln School of Humanities
ID Code:654
Deposited By: Bev Jones
Deposited On:22 Jun 2007
Last Modified:18 Jul 2011 16:12

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