Morris, Nigel (2013) Multimodal discourse analysis, film and adaptation theory: Hardy's/Winterbottom's Jude the Obscure. In: The London film and media reader. London Symposium, London. ISBN UNSPECIFIED (Submitted)
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Multimodal Discourse Analysis (MDA) is an emerging field in communication and information science. While Critical Language Study examined verbal choices, contexts and meanings, and implicated power relationships, MDA explores images, music, sound, gesture, and so on. Not medium-specific, it can (and does) focus on anything from colour, typography, and layout in newspapers, advertisements, and websites, to interior design, architecture, costume, product design, packaging, and soundscapes in avant-garde art installations. Film, television, and media scholars have long been concerned with relationships between multiple codes, discourses, intertexts and paratexts, technical and cultural determinants, myth and ideology. Does MDA offer a useful toolkit -- or does it reinvent narratological, mise-en-scene and semiotic analysis with new terminology? This paper experiments with MDA in examining Michael Winterbottom's film Jude (1996), an adaptation of Thomas Hardy's Jude the Obscure (1895). While post-structuralist adaptation theory rejects notions of 'fidelity' and translatability, MDA insists that, within a given social cultural domain, the 'same' meanings can often be expressed in different semiotic codes. Is this really so?
|Item Type:||Book Section|
|Additional Information:||27-29 June 2013 Institute of Education, University of London, UK|
|Keywords:||multimodality, discourse analysis, semiosis, Jude, Michael Winterbottom, Jude the Obscure, Thomas Hardy, adaptation, meaning, Gunther Kress|
|Subjects:||P Mass Communications and Documentation > P300 Media studies|
P Mass Communications and Documentation > P303 Film studies
Q Linguistics, Classics and related subjects > Q320 English Literature
Q Linguistics, Classics and related subjects > Q140 Sociolinguistics
|Divisions:||College of Arts > Lincoln School of Media|
|Deposited By:||Nigel Morris|
|Deposited On:||09 Oct 2012 19:24|
|Last Modified:||11 Jul 2013 09:08|
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