The appeal of African broadcast web sites to African Diasporas: a case study of the United Kingdom

Ogunyemi, Olatunji (2006) The appeal of African broadcast web sites to African Diasporas: a case study of the United Kingdom. Journal of Black Studies, 36 (3). pp. 334-351. ISSN 1552-456

Full text not available from this repository.

Official URL: http://dx.doi.org/10.1177/0021934704273914

Abstract

The diversification of African broadcast media into online services provides
a vehicle for African diasporas to use not only for interactive communication
but also for retrieving, sharing, displaying, and storing audiovisual
information about their cultural practices and news about political and
socioeconomic issues within their home and host countries. This study uses
content analysis and audience survey to examine the content features of
some African broadcastWeb sites and their appeal to the African diasporas,
on one hand, and to explore the awareness, motivation, and the content preference
of the African diasporas on the other. It found little evidence of content
differentiation between the Web sites and low audience awareness of
their services but reveals a cluster of audience-preferred content features.

Item Type:Article
Keywords:Diaspora, Interactivity, Content features, Audience preference, Journalism and diaspora, Black press, Diasporic media
Subjects:P Mass Communications and Documentation > P500 Journalism
Divisions:College of Arts > Lincoln School of Journalism
ID Code:649
Deposited By: Bev Jones
Deposited On:22 Jun 2007
Last Modified:04 Sep 2013 15:17

Repository Staff Only: item control page