Gaunt, Ruth (2013) Breadwinning moms, caregiving dads: double standard in social judgments of gender norm violators. Journal of Family Issues, 34 (1). pp. 3-24. ISSN 0192-513X

PDF Double_Standards_-_JFI_2012.pdf - Whole Document Restricted to Repository staff only until December 2013. Download (178Kb)

Abstract

This study explores the role of gender ideologies in moderating social judgments of gender norm violators. Three hundred and eleven participants evaluated a male or a female target who was either a primary breadwinner or a primary caregiver. Attributions of personal traits, moral emotions and marital emotions were examined. Results showed that both traditional and egalitarian individuals applied a double standard when judging deviations from gendered family roles. However, and as predicted, traditional individuals evaluated the normative targets more favourably than the norm-violating targets, whereas egalitarians evaluated the norm-violating targets more favourably. These findings shed light on the important moderating role of gender ideologies and help account for the inconsistencies in previous findings regarding social judgments of gender norm violators.

Item Type:	Article
Additional Information:	This study explores the role of gender ideologies in moderating social judgments of gender norm violators. Three hundred and eleven participants evaluated a male or a female target who was either a primary breadwinner or a primary caregiver. Attributions of personal traits, moral emotions and marital emotions were examined. Results showed that both traditional and egalitarian individuals applied a double standard when judging deviations from gendered family roles. However, and as predicted, traditional individuals evaluated the normative targets more favourably than the norm-violating targets, whereas egalitarians evaluated the norm-violating targets more favourably. These findings shed light on the important moderating role of gender ideologies and help account for the inconsistencies in previous findings regarding social judgments of gender norm violators.
Keywords:	double standard, gender ideology, gender roles, norm violation, shifting standards
Subjects:	C Biological Sciences > C800 Psychology
Divisions:	College of Social Sciences > Faculty of Health & Social Sciences > School of Psychology
Depositing User:	Ruth Gaunt
Date Deposited:	01 Oct 2012 15:11
Last Modified:	13 Mar 2013 09:15
URI:	http://eprints.lincoln.ac.uk/id/eprint/6390

Actions (login required)

View Item