Breadwinning moms, caregiving dads: double standard in social judgments of gender norm violators

Gaunt, Ruth (2013) Breadwinning moms, caregiving dads: double standard in social judgments of gender norm violators. Journal of Family Issues, 34 (1). pp. 3-24. ISSN 0192-513X

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Full text URL: http://dx.doi.org/10.1177/0192513X12438686

Abstract

This study explores the role of gender ideologies in moderating social judgments of gender norm violators. Three hundred and eleven participants evaluated a male or a female target who was either a primary breadwinner or a primary caregiver. Attributions of personal traits, moral emotions and marital emotions were examined. Results showed that both traditional and egalitarian individuals applied a double standard when judging deviations from gendered family roles. However, and as predicted, traditional individuals evaluated the normative targets more favourably than the norm-violating targets, whereas egalitarians evaluated the norm-violating targets more favourably. These findings shed light on the important moderating role of gender ideologies and help account for the inconsistencies in previous findings regarding social judgments of gender norm violators.

Item Type:Article
Additional Information:This study explores the role of gender ideologies in moderating social judgments of gender norm violators. Three hundred and eleven participants evaluated a male or a female target who was either a primary breadwinner or a primary caregiver. Attributions of personal traits, moral emotions and marital emotions were examined. Results showed that both traditional and egalitarian individuals applied a double standard when judging deviations from gendered family roles. However, and as predicted, traditional individuals evaluated the normative targets more favourably than the norm-violating targets, whereas egalitarians evaluated the norm-violating targets more favourably. These findings shed light on the important moderating role of gender ideologies and help account for the inconsistencies in previous findings regarding social judgments of gender norm violators.
Keywords:double standard, gender ideology, gender roles, norm violation, shifting standards
Subjects:C Biological Sciences > C800 Psychology
Divisions:College of Social Science > School of Psychology
ID Code:6390
Deposited By: Ruth Gaunt
Deposited On:01 Oct 2012 15:11
Last Modified:13 Mar 2013 09:15

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