‘Not just a boys' game’: programme evaluation of a multi-agency cricket intervention designed to reduce gender inequity in a city in the east of England

Bright, Jonathan and Hibberd, Andrew and Sayner, Chris and Bradshaw, Charlie and Weal, Tom and Evans, Adam (2011) ‘Not just a boys' game’: programme evaluation of a multi-agency cricket intervention designed to reduce gender inequity in a city in the east of England. In: BASES Student Conference 2011, 12 - 13 April 2011, University of Chester.

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‘Not Just a Boys Game’: Programme evaluation of a multi-agency cricket intervention designed to reduce gender inequity in a city in the East of England.
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Abstract

Previous feminist research demonstrates that women’s participation in sport is subject to patriarchal values, which produce and reproduce gender inequity in elite sport (Rowe, D. (2004). Critical Reading: Sport, Culture and Media. Berkshire. McGraw Hill.). Cricket is one sport in which patriarchy remains prevalent. Despite the recent success of the England Women’s cricket team, female participation in elite cricket remains low. The latest Active People Survey suggests the number of women participating in cricket has decreased between 2008 and 2010, further widening the gender gap (Sport England, 2011).

This key aim of this study was to evaluate an intervention with the stated aim of reducing gender inequity in cricket in a city in the East of England. The intervention was conducted in conjunction with a multi-agency partnership developed by the authors, including an ECB premier league club, county board and University. A needs assessment highlighted the lack of opportunities for women’s cricket. The intervention therefore targeted women of all cricket abilities, with a view to creating a sustainable women’s team. Project actions included sourcing facilities, staff and equipment, producing advertising material and facilitating partnership work.

This study employed a theory-driven programme evaluation to assess the effectiveness of this cricket intervention. Programme evaluation uses programme theory to assess the efficacy of sports development interventions (Rossi et al., 2004, Evaluation: A systematic approach. Sage, London.). In this case, the programme’s theory is founded upon a feminist rationale. Critical success factors have been incorporated. These included assessing sustainable participation rates. Semi-structured interviews with key stakeholders and participants will be completed to evaluate programme effectiveness.

Item Type:Conference or Workshop Item (Presentation)
Keywords:Sports Development, Gender, Cricket
Subjects:C Biological Sciences > C600 Sports Science
Divisions:College of Social Science > School of Sport and Exercise Science
ID Code:5991
Deposited By: Adam Evans
Deposited On:21 Jul 2012 12:07
Last Modified:16 Apr 2014 08:39

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