Marketing in supported employment enterprises – Part II: The national survey results

Simpson, Mike and Padmore, Joanne and Taylor, Nick (2001) Marketing in supported employment enterprises – Part II: The national survey results. Journal of Small Business and Enterprise Development, 8 (4). pp. 301-309. ISSN 1462-6004

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Official URL: http://dx.doi.org/10.1108/EUM0000000006827

Abstract

Supported Employment Enterprises (SEEs) are a unique sector of small and medium-sized enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. SEEs are run specifically to provide employment but are also commercial enterprises trading with other businesses. Many of these SEEs are not profitable and work under severe financial and operational constraints despite help from local authorities and the Supported Employment Procurement and Consultancy Service (SEPACS). This paper examines the effectiveness of the marketing strategies, plans and tactics of SEEs. The methodology used a national survey questionnaire sent to 96 SEEs listed in a directory of products and services produced by the Employment Service. The response rate was 45 per cent. The results showed that there is a general weakness of marketing strategies and plans in these organisations and highlighted the dysfunctional impact of local authority policies and practices. Marketing mix techniques were generally well understood by most SEEs managers

Item Type:Article
Additional Information:Supported Employment Enterprises (SEEs) are a unique sector of small and medium-sized enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. SEEs are run specifically to provide employment but are also commercial enterprises trading with other businesses. Many of these SEEs are not profitable and work under severe financial and operational constraints despite help from local authorities and the Supported Employment Procurement and Consultancy Service (SEPACS). This paper examines the effectiveness of the marketing strategies, plans and tactics of SEEs. The methodology used a national survey questionnaire sent to 96 SEEs listed in a directory of products and services produced by the Employment Service. The response rate was 45 per cent. The results showed that there is a general weakness of marketing strategies and plans in these organisations and highlighted the dysfunctional impact of local authority policies and practices. Marketing mix techniques were generally well understood by most SEEs managers
Keywords:Supported Employment Enterprises, Employment, Training, Development
Subjects:N Business and Administrative studies > N100 Business studies
N Business and Administrative studies > N200 Management studies
Divisions:College of Social Science > Lincoln Business School
ID Code:593
Deposited By: Bev Jones
Deposited On:22 Jun 2007
Last Modified:12 Jun 2014 08:06

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