Maycroft, Neil and Shorthose, Jim (2012) Understanding creative businesses: Values, networks, and innovation. Gower Books, London. ISBN 9781409407157, 9781409407140
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|Item Type:||Book or Monograph|
|Item Status:||Live Archive|
'Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. It discusses the effective positioning of creative practice within the contexts of professional and business development, cultural policy-making priorities and the wider cultural economy. It explores new theory and includes primary research to contribute to emerging debates between traditional and alternative models of business organisation and suggests what the broader field of business and management studies can learn from the informal organisational forms and working practices of creative industries networks.
|Keywords:||Creative business, Ethics|
|Subjects:||W Creative Arts and Design > W990 Creative Arts and Design not elsewhere classified|
N Business and Administrative studies > N212 Creative Management
|Divisions:||College of Arts > School of Architecture & Design > School of Architecture & Design (Design)|
|Deposited On:||18 May 2012 14:07|
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