Voase, Richard (1996) Germany as an outbound tourism market. In: Global Fragmentation: Emerging Themes in Marketing Communications. MEG (Marketing Education Group) Regional Symposium, January 1996, York.

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Abstract

Statistics reveal Germany to be a prodigious outbound tourism market, generating a volume of outbound visitor movements to rival those of the United States, whilst possessing a much smaller population. This predilection to take holidays cannot be accounted for purely in terms of wealth generated by a successful economy: Germans do like holidays, very much. A qualitative reflection explored the possible reasons for the German liking for tourism.

Item Type:	Conference or Workshop Item (Presentation)
Additional Information:	Statistics reveal Germany to be a prodigious outbound tourism market, generating a volume of outbound visitor movements to rival those of the United States, whilst possessing a much smaller population. This predilection to take holidays cannot be accounted for purely in terms of wealth generated by a successful economy: Germans do like holidays, very much. A qualitative reflection explored the possible reasons for the German liking for tourism.
Keywords:	German, outbound, tourism
Subjects:	N Business and Administrative studies > N840 International Tourism N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:	College of Social Sciences > Faculty of Business & Law > Lincoln Business School
Depositing User:	Richard Voase
Date Deposited:	14 May 2012 21:58
Last Modified:	14 May 2012 21:58
URI:	http://eprints.lincoln.ac.uk/id/eprint/5549

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