Voase, Richard (1996) Germany as an outbound tourism market. In: Global Fragmentation: Emerging Themes in Marketing Communications. MEG (Marketing Education Group) Regional Symposium, January 1996, York.
|Item Type:||Conference or Workshop Item (Presentation)|
|Divisions:||College of Social Science > Lincoln Business School|
|Abstract:||Statistics reveal Germany to be a prodigious outbound tourism market, generating a volume of outbound visitor movements to rival those of the United States, whilst possessing a much smaller population. This predilection to take holidays cannot be accounted for purely in terms of wealth generated by a successful economy: Germans do like holidays, very much. A qualitative reflection explored the possible reasons for the German liking for tourism.|
|Date Deposited:||14 May 2012 21:58|
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