Germany as an outbound tourism market

Voase, Richard (1996) Germany as an outbound tourism market. In: Global Fragmentation: Emerging Themes in Marketing Communications. MEG (Marketing Education Group) Regional Symposium, January 1996, York.

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Abstract

Statistics reveal Germany to be a prodigious outbound tourism market, generating a volume of outbound visitor movements to rival those of the United States, whilst possessing a much smaller population. This predilection to take holidays cannot be accounted for purely in terms of wealth generated by a successful economy: Germans do like holidays, very much. A qualitative reflection explored the possible reasons for the German liking for tourism.

Item Type:Conference or Workshop Item (Presentation)
Additional Information:Statistics reveal Germany to be a prodigious outbound tourism market, generating a volume of outbound visitor movements to rival those of the United States, whilst possessing a much smaller population. This predilection to take holidays cannot be accounted for purely in terms of wealth generated by a successful economy: Germans do like holidays, very much. A qualitative reflection explored the possible reasons for the German liking for tourism.
Keywords:German, outbound, tourism
Subjects:N Business and Administrative studies > N840 International Tourism
N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:College of Social Science > Lincoln Business School
ID Code:5549
Deposited By: Richard Voase
Deposited On:14 May 2012 21:58
Last Modified:14 May 2012 21:58

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