The imagination rediscovered? The long-term implications of popularism, marketing practice and 'packaging' in the cultural industries

Voase, Richard (2000) The imagination rediscovered? The long-term implications of popularism, marketing practice and 'packaging' in the cultural industries. In: The Long Run: long-term developments in the arts and cultural industries, 23-25 February 2000, Erasmus University of Rotterdam.

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Abstract

This paper speculates on the future for cultural consumption. One prediction is the emergence of a 'thoughtful consumer', who, disenchanted with passive fun, embraces active learning; others foresee Baudrillard's 'silent majorities', saturated and driven into passivity by a surfeit of image and information. The issue was investigated in the context of the consumption of live drama through theoretical investigation drawing on the work of Bourdieu, and through semi-structured interviews with directors of producing theatres in the north of England. The conclusion was that audiences consume drama in terms of three dimensions: the inspirational, the collective and the symbolic, proliferation of 'core' audiences and a demand on the part of an expanding middle class for authenticity of experience.

Item Type:Conference or Workshop Item (Presentation)
Additional Information:This paper speculates on the future for cultural consumption. One prediction is the emergence of a 'thoughtful consumer', who, disenchanted with passive fun, embraces active learning; others foresee Baudrillard's 'silent majorities', saturated and driven into passivity by a surfeit of image and information. The issue was investigated in the context of the consumption of live drama through theoretical investigation drawing on the work of Bourdieu, and through semi-structured interviews with directors of producing theatres in the north of England. The conclusion was that audiences consume drama in terms of three dimensions: the inspirational, the collective and the symbolic, proliferation of 'core' audiences and a demand on the part of an expanding middle class for authenticity of experience.
Keywords:Bourdieu, drama, postmodern, authentic, experience, bmjanomaly
Subjects:W Creative Arts and Design > W440 Theatre studies
W Creative Arts and Design > W400 Drama
Divisions:College of Social Science > Lincoln Business School
ID Code:5546
Deposited By: Richard Voase
Deposited On:15 May 2012 06:15
Last Modified:15 May 2012 06:15

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