Investment decisions in Eastern Europe: choosing the optimum investment – the case of Poland

Floyd, David (2002) Investment decisions in Eastern Europe: choosing the optimum investment – the case of Poland. European Business Review, 14 (2). pp. 98-103. ISSN 0955-534x

Full content URL: http://dx.doi.org/10.1108/09555340210420073

Full text not available from this repository.

Item Type:Article
Item Status:Live Archive

Abstract

Notes there is much prior work on the benefits of the various forms of entry into new markets, including alliance, merger or greenfield; but little empirical evidence regarding pinpointing the optimum investment for a specific new market. Utilizes the data from 130 top multinationals entering the new market of Poland. Draws also on the theoretical framework of entry modes and considers the issue from a specific industry perspective. There is further consideration of countries’ specific investments. Draws upon the theoretical approaches of Hofstede and of Trompenaars when considering how national culture influences the main strategic entry decision into new markets. Links theories of foreign direct investment and theories of national culture – prominent areas in today’s management literature. Concludes with some interesting findings for policy makers in terms of the importance of merger activities in the Polish case, with possible application (with variations) in other emerging markets

Additional Information:Notes there is much prior work on the benefits of the various forms of entry into new markets, including alliance, merger or greenfield; but little empirical evidence regarding pinpointing the optimum investment for a specific new market. Utilizes the data from 130 top multinationals entering the new market of Poland. Draws also on the theoretical framework of entry modes and considers the issue from a specific industry perspective. There is further consideration of countries’ specific investments. Draws upon the theoretical approaches of Hofstede and of Trompenaars when considering how national culture influences the main strategic entry decision into new markets. Links theories of foreign direct investment and theories of national culture – prominent areas in today’s management literature. Concludes with some interesting findings for policy makers in terms of the importance of merger activities in the Polish case, with possible application (with variations) in other emerging markets
Keywords:Markets, Economics
Subjects:L Social studies > L150 Political Economics
Divisions:Lincoln International Business School
ID Code:549
Deposited On:22 Jun 2007

Repository Staff Only: item control page