Cheshire, Jim (2012) The poet and his publishers: shaping Tennyson's public image. In: From compositors to collectors: essays on book trade history. British Library, London, pp. 109-132. ISBN 0712358722

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Abstract

This chapter discusses how Tennyson's public image was promoted and managed by his publisher, Edward Moxon and Co. Tennyson was sensitive about how he was perceived and when his publisher sought to profit from the poet's fame the relationship became increasingly problematic, especially when James Bertrand Payne took over the firm after the death of Edward Moxon. Payne's aggressive promotional tactics soured the relationship further, culminating in Tennyson leaving the firm in 1869. This chapter discusses how Payne's activities can be seen as an attempt to redefine the relationship between author and publisher and how illustrated editions, frontispiece portraits and entrepreneurial marketing tactics conflicted with Tennyson's idea of how the Poet Laureate should be presented to his public.

Item Type:	Book Section
Additional Information:	This chapter discusses how Tennyson's public image was promoted and managed by his publisher, Edward Moxon and Co. Tennyson was sensitive about how he was perceived and when his publisher sought to profit from the poet's fame the relationship became increasingly problematic, especially when James Bertrand Payne took over the firm after the death of Edward Moxon. Payne's aggressive promotional tactics soured the relationship further, culminating in Tennyson leaving the firm in 1869. This chapter discusses how Payne's activities can be seen as an attempt to redefine the relationship between author and publisher and how illustrated editions, frontispiece portraits and entrepreneurial marketing tactics conflicted with Tennyson's idea of how the Poet Laureate should be presented to his public.
Keywords:	Tennyson, Publishing History, Portraiture, Victorian Studies
Subjects:	Q Linguistics, Classics and related subjects > Q322 English Literature by author V Historical and Philosophical studies > V370 History of Design W Creative Arts and Design > W632 History of Photography Q Linguistics, Classics and related subjects > Q321 English Literature by period W Creative Arts and Design > W220 Illustration
Divisions:	College of Arts > Faculty of Art, Architecture & Design > Lincoln School of Art & Design
Depositing User:	Jim Cheshire
Date Deposited:	08 Mar 2012 15:07
Last Modified:	08 Mar 2012 15:07
URI:	http://eprints.lincoln.ac.uk/id/eprint/4939

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