Power to all our friends? Living with imbalance in supplier-retailer relationships

Hingley, Martin (2005) Power to all our friends? Living with imbalance in supplier-retailer relationships. Industrial Marketing Management, 34 (8). pp. 848-858. ISSN 0019-8501

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Official URL: http://dx.doi.org/10.1016/j.indmarman.2005.03.008

Abstract

The Relationship Marketing literature with its emphasis on trust, dyadic symmetry and mutuality is questioned during a study investigating the issue of power in business-to-business relationships relating to issue of supply chain relationships. Specific reference is made to power relationships in vertical food supply channels in the United Kingdom, where the majority of control lies in the hands of large multiple retailers

Item Type:Article
Additional Information:The Relationship Marketing literature with its emphasis on trust, dyadic symmetry and mutuality is questioned during a study investigating the issue of power in business-to-business relationships relating to issue of supply chain relationships. Specific reference is made to power relationships in vertical food supply channels in the United Kingdom, where the majority of control lies in the hands of large multiple retailers
Keywords:business to business, retailer relationships
Subjects:N Business and Administrative studies > N100 Business studies
N Business and Administrative studies > N240 Retail Management
Divisions:College of Social Science > Lincoln Business School
ID Code:4392
Deposited By: Rosaline Smith
Deposited On:11 Apr 2011 16:51
Last Modified:18 Jul 2011 16:41

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