Lindgreen, Adam and Hingley, Martin and Beverland, M. and Jorgensen, J. K. and Nicholson, J. D. (2009) Implementing customer relationship strategy at Danfoss. In: Marketing: an introduction. Pearson Education Ltd, Harlow, Essex, UK, pp. 59-62. ISBN 9780273713951

Full text not available from this repository. (Request a copy)

Abstract

Implementing customer relationship strategy at Danfoss

Item Type:	Book Section
Additional Information:	Implementing customer relationship strategy at Danfoss
Keywords:	customer relationship, strategy
Subjects:	N Business and Administrative studies > N500 Marketing
Divisions:	College of Social Sciences > Faculty of Business & Law > Lincoln Business School
Depositing User:	Rosaline Smith
Date Deposited:	21 Mar 2011 15:47
Last Modified:	18 Jul 2011 16:40
URI:	http://eprints.lincoln.ac.uk/id/eprint/4276

Actions (login required)

View Item