Implementing customer relationship strategy at Danfoss

Lindgreen, Adam and Hingley, Martin and Beverland, M. and Jorgensen, J. K. and Nicholson, J. D. (2009) Implementing customer relationship strategy at Danfoss. In: Marketing: an introduction. Pearson Education Ltd, Harlow, Essex, UK, pp. 59-62. ISBN 9780273713951

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Abstract

Implementing customer relationship strategy at Danfoss

Item Type:Book Section
Additional Information:Implementing customer relationship strategy at Danfoss
Keywords:customer relationship, strategy
Subjects:N Business and Administrative studies > N500 Marketing
Divisions:College of Social Science > Lincoln Business School
ID Code:4276
Deposited By: Rosaline Smith
Deposited On:21 Mar 2011 15:47
Last Modified:18 Jul 2011 16:40

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