Supply network brand leadership: a multi-case study in England with food retailers and private label suppliers

Freitas de Paula, V. and Hingley, Martin and Lago da Silva, A. and Piato, E. (2008) Supply network brand leadership: a multi-case study in England with food retailers and private label suppliers. In: 8th International Conference on Management in AgriFood Chains and Networks , 28th -30th May, 2008, Ede, The Netherlands.

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Abstract

Supply network brand leadership: A multi-case study in England with food retailers and private label suppliers

Item Type:Conference or Workshop Item (Paper)
Additional Information:Supply network brand leadership: A multi-case study in England with food retailers and private label suppliers
Keywords:Branding, food, retailing
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N240 Retail Management
D Veterinary Sciences, Agriculture and related subjects > D640 Food and Beverages for the Consumer
Divisions:College of Social Science > Lincoln Business School
ID Code:4273
Deposited By: Martin Hingley
Deposited On:22 Mar 2011 11:07
Last Modified:18 Jul 2011 16:40

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