Freitas de Paula, V. and Hingley, Martin and Lago da Silva, A. and Piato, E. (2008) Supply network brand leadership: a multi-case study in England with food retailers and private label suppliers. In: 8th International Conference on Management in AgriFood Chains and Networks , 28th -30th May, 2008, Ede, The Netherlands.
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Official URL: http://www.regoverningmarkets.org/en/events/global...
Supply network brand leadership: A multi-case study in England with food retailers and private label suppliers
|Item Type:||Conference or Workshop Item (Paper)|
|Additional Information:||Supply network brand leadership: A multi-case study in England with food retailers and private label suppliers|
|Keywords:||Branding, food, retailing|
|Subjects:||N Business and Administrative studies > N500 Marketing|
N Business and Administrative studies > N240 Retail Management
D Veterinary Sciences, Agriculture and related subjects > D640 Food and Beverages for the Consumer
|Divisions:||College of Social Science > Lincoln Business School|
|Deposited By:||Martin Hingley|
|Deposited On:||22 Mar 2011 11:07|
|Last Modified:||18 Jul 2011 16:40|
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