Freitas de Paula, V. and Hingley, Martin and Lago da Silva, A. and Piato, E. (2008) Supply network brand leadership: a multi-case study in England with food retailers and private label suppliers. In: 8th International Conference on Management in AgriFood Chains and Networks , 28th -30th May, 2008, Ede, The Netherlands.
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Abstract
Supply network brand leadership: A multi-case study in England with food retailers and private label suppliers
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Supply network brand leadership: A multi-case study in England with food retailers and private label suppliers |
| Keywords: | Branding, food, retailing |
| Subjects: | N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N240 Retail Management D Veterinary Sciences, Agriculture and related subjects > D640 Food and Beverages for the Consumer |
| Divisions: | College of Social Sciences > Faculty of Business & Law > Lincoln Business School |
| Depositing User: | Martin Hingley |
| Date Deposited: | 22 Mar 2011 11:07 |
| Last Modified: | 18 Jul 2011 16:40 |
| URI: | http://eprints.lincoln.ac.uk/id/eprint/4273 |
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