Product development and operations management in UK supermarket private labels

Freitas de Paula, V. and Hingley, Martin and Lago da Silva, A. and Piato, E. (2008) Product development and operations management in UK supermarket private labels. In: 15th international annual Euroma conference, 12-15 June 2008, University of Groningen, The Netherlands.

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Abstract

Product development and Operations management in UK supermarket private labels

Item Type:Conference or Workshop Item (Paper)
Additional Information:Product development and Operations management in UK supermarket private labels
Keywords:private label, UK, Retailing
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N240 Retail Management
Divisions:College of Social Science > Lincoln Business School
ID Code:4270
Deposited By: Martin Hingley
Deposited On:22 Mar 2011 11:13
Last Modified:18 Jul 2011 16:40

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