Channel management and differentiation strategies in the supply chain for fresh produce

Hingley, Martin and Sodano, V. (2010) Channel management and differentiation strategies in the supply chain for fresh produce. Journal of food products marketing, 16 (1). pp. 129-146. ISSN UNSPECIFIED

Full text not available from this repository.

Official URL: http://www.informaworld.com/smpp/content~content=a...

Abstract

The article analyses the current differentiation strategies in the market for fresh produce. The article is arranged into three parts. First a short review of the literature on channel structure and product differentiation is presented in order to identify, on a theoretical grounding, the incentives for differentiation strategies. Second, the fresh produce sector is reviewed and analysed. Finally, an empirical investigation is made of a UK channel intermediary organisation carrying out differentiation policies in the fresh produce category (on behalf of UK multiple retailer customers') supplied by a dedicated Italian grower.

Results show that in the fresh produce industry there is room for product differentiation, but with contradictory welfare effects.

Item Type:Article
Additional Information:The article analyses the current differentiation strategies in the market for fresh produce. The article is arranged into three parts. First a short review of the literature on channel structure and product differentiation is presented in order to identify, on a theoretical grounding, the incentives for differentiation strategies. Second, the fresh produce sector is reviewed and analysed. Finally, an empirical investigation is made of a UK channel intermediary organisation carrying out differentiation policies in the fresh produce category (on behalf of UK multiple retailer customers') supplied by a dedicated Italian grower. Results show that in the fresh produce industry there is room for product differentiation, but with contradictory welfare effects.
Keywords:fresh produce, product differentiation, channel structure and management
Subjects:N Business and Administrative studies > N530 Distribution
N Business and Administrative studies > N120 International Business studies
D Veterinary Sciences, Agriculture and related subjects > D642 Food and Beverage Delivery
Divisions:College of Social Science > Lincoln Business School
ID Code:4258
Deposited By: Martin Hingley
Deposited On:21 Mar 2011 16:39
Last Modified:18 Jul 2011 16:40

Repository Staff Only: item control page