Value analysis, creation, and delivery in food and agriculture business-to-business marketing and purchasing

Lindgreen, Adam and Hingley , Martin (2008) Value analysis, creation, and delivery in food and agriculture business-to-business marketing and purchasing. British Food Journal, 110 (1). pp. 5-10. ISSN 0007-070X

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Abstract

Value analysis, creation, and delivery in food and agriculture business-to-business marketing and purchasing

Item Type:Article
Additional Information:Value analysis, creation, and delivery in food and agriculture business-to-business marketing and purchasing
Keywords:value, food, marketing, business-to-business
Subjects:D Veterinary Sciences, Agriculture and related subjects > D600 Food and Beverage studies
N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N100 Business studies
D Veterinary Sciences, Agriculture and related subjects > D400 Agriculture
Divisions:College of Social Science > Lincoln Business School
ID Code:4257
Deposited By: Rosaline Smith
Deposited On:21 Mar 2011 15:21
Last Modified:18 Jul 2011 16:40

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