Marcas proprias

Lago da Silva, A. and Piato, E. L. and Freitas de Paula, V. A. and Hingley, Martin (2011) Marcas proprias. In: Gestão de marcas próprias: novas dimensões para indústria, atacado e varejo. Atlas, Sao Paulo, Brazil, pp. 72-98. ISBN 9788522461257

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Abstract

Marcas Proprias

Item Type:Book Section
Additional Information:Marcas Proprias
Keywords:Branding, retailing, Brazil, UK
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N120 International Business studies
Divisions:College of Social Science > Lincoln Business School
ID Code:4242
Deposited By: Martin Hingley
Deposited On:18 Mar 2011 14:55
Last Modified:18 Jul 2011 16:40

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