Lago da Silva, A. and Piato, E. L. and Freitas de Paula, V. A. and Hingley, Martin (2011) Marcas proprias. In: Gestão de marcas próprias: novas dimensões para indústria, atacado e varejo. Atlas, Sao Paulo, Brazil, pp. 72-98. ISBN 9788522461257
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Abstract
Marcas Proprias
| Item Type: | Book Section |
|---|---|
| Additional Information: | Marcas Proprias |
| Keywords: | Branding, retailing, Brazil, UK |
| Subjects: | N Business and Administrative studies > N500 Marketing N Business and Administrative studies > N120 International Business studies |
| Divisions: | College of Social Sciences > Faculty of Business & Law > Lincoln Business School |
| Depositing User: | Martin Hingley |
| Date Deposited: | 18 Mar 2011 14:55 |
| Last Modified: | 18 Jul 2011 16:40 |
| URI: | http://eprints.lincoln.ac.uk/id/eprint/4242 |
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