The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity

Lindgreen, Adam and Hingley, Martin K. (2009) The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Food and Agricultural Marketing Series . Gower Applied Business Research, Surrey, UK. ISBN 9780566088131

Full text not available from this repository.

Official URL: http://www.gowerpublishing.com/isbn/9780566088131

Abstract

Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries.

Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscape of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated.

This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity

Item Type:Book or Monograph
Additional Information:Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscape of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity
Keywords:food, ethnic, diversity
Subjects:D Veterinary Sciences, Agriculture and related subjects > D600 Food and Beverage studies
N Business and Administrative studies > N500 Marketing
L Social studies > L330 Ethnic studies
Divisions:College of Social Science > Lincoln Business School
ID Code:4232
Deposited By: Rosaline Smith
Deposited On:18 Mar 2011 11:17
Last Modified:18 Jul 2011 16:40

Repository Staff Only: item control page