Hingley, Martin (2010) Business-to-business relationships in food supply chains. Lambert Academic Publishing, Saarbrücken, Germany. ISBN 9783838367460

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Abstract

This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.

Item Type:	Book
Additional Information:	This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.
Keywords:	business to business, relationships, food chains
Subjects:	D Veterinary Sciences, Agriculture and related subjects > D600 Food and Beverage studies N Business and Administrative studies > N530 Distribution N Business and Administrative studies > N500 Marketing
Divisions:	College of Social Sciences > Faculty of Business & Law > Lincoln Business School
Depositing User:	Rosaline Smith
Date Deposited:	18 Mar 2011 12:37
Last Modified:	15 Aug 2011 15:24
URI:	http://eprints.lincoln.ac.uk/id/eprint/4229

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