Relationship development in the UK fresh produce supply chain

Hingley, Martin (2004) Relationship development in the UK fresh produce supply chain. Journal of Marketing Channels: Special Issue in Industrial Distribution, 12 (1). pp. 27-50. ISSN 1046-669X

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Abstract

This study constitutes an appraisal of the theory relating to Relationship Marketing (RM) and its application to vertical channel, business-to-business relationships. Specific reference is made to the fresh produce (fruit, vegetables and salads) sector of the agri-food industry. The study endeavours to fill a knowledge gap with respect to relationships in business-to-business vertical supply channels. Investigated are the relationships between UK based fresh produce organisations and their principal customers, the leading UK food multiple retailers. In investigating the circumstances and attitudes of stakeholders to relationship issues and by identifying the evolution of relationships, conclusions are drawn which contribute to the relationship-marketing debate. Specific outcomes are determined with regard to issues of trust and mutuality and the nature of power-dependent relationships.

Item Type:Article
Additional Information:This study constitutes an appraisal of the theory relating to Relationship Marketing (RM) and its application to vertical channel, business-to-business relationships. Specific reference is made to the fresh produce (fruit, vegetables and salads) sector of the agri-food industry. The study endeavours to fill a knowledge gap with respect to relationships in business-to-business vertical supply channels. Investigated are the relationships between UK based fresh produce organisations and their principal customers, the leading UK food multiple retailers. In investigating the circumstances and attitudes of stakeholders to relationship issues and by identifying the evolution of relationships, conclusions are drawn which contribute to the relationship-marketing debate. Specific outcomes are determined with regard to issues of trust and mutuality and the nature of power-dependent relationships.
Keywords:relationships, supply-chain, power and dependency, trust, fresh produce
Subjects:D Veterinary Sciences, Agriculture and related subjects > D630 Food and Beverage Production
N Business and Administrative studies > N100 Business studies
N Business and Administrative studies > N240 Retail Management
D Veterinary Sciences, Agriculture and related subjects > D640 Food and Beverages for the Consumer
Divisions:College of Social Science > Lincoln Business School
ID Code:4203
Deposited By: Rosaline Smith
Deposited On:12 Apr 2011 11:39
Last Modified:18 Jul 2011 16:39

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